The COVID-19 pandemic pushed several industries to adapt faster to a digital-first process. The pandemic not only led to changes in how teams function, it also led to key shifts in consumer behavior and the average customer journey. How have these changes influenced the way in which digital advertisers and marketers are optimizing campaigns and strategies? Let’s explore a few points. Changing Customer Behaviors Influence Marketing-Advertising Plans and Messaging While the Covid19 pandemic enforced lockdowns forced organizations to meet evolving customer preferences and needs with a digital-first approach, these changing customer trends also influenced how marketing and advertising plans […]
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