I’ve been thinking a lot about strategy lately (well, in between distractions that is). What does that word really mean? Is a digital marketing strategy a piece of paper with a 6-month, 1-year, or 5-year plan mapped out on it? I believe it’s more nuanced than that for a few specific reasons… It’s much harder to plan too far ahead in this fast-moving, ever-changing economy (pandemic much?). Customers’ wants, needs, and concerns change and evolve. Technology is always changing, making it difficult to plan on one or even several platforms too far into the future. To me, strategy is […]
