Sales is the lifeblood of any business. Beating the plan yields optimism. Missing the number could mean a scramble for survival. Without sales, your business literally has nothing. For this reason, I want sales to be scalable and predictable for our companies . And yet, “art form” is often a phrase used to describe sales. Art is neither scalable, nor predictable. Science is . When it comes to adding science to my sales team, I turn to my friend and advisor Mark Roberge, sales scientist, Chief Revenue Officer at HubSpot, and author of the new book, The Sales Acceleration […]
