Christmas in July… or August. We’ve all heard the phrase, but for retail brands planning for a successful holiday season is more important. It’s summer and a lot of retailers should be thinking about what they will do differently for the upcoming holidays. The good news is that Covid is on the wane in the U.S. (or was.) But with labor shortages and supply chain issues still affecting us for the foreseeable future, you can’t just hope you’ll have a better holiday season. Despite the National Retail Federation predicting a 10% to 13% jump in sales for 2021, the […]
