Share this article As a digital marketer, you want to meet the needs of every single consumer who checks out your site or platform. An innovative way to make this happen is through visitor segmentation. This highly granular approach basically means you’re breaking your site’s visitors into clear and workable categories so you can target even the most niche customer with your full marketing might. It’s personalized, it’s effective, and it gives you excellent access to a new audience base. 2019 Yieldify research finds that 62% of your desktop customers are new , on average. A second intriguing stat […]
