Photo: Getty It was my first time running a product marketing team. Wanting to build a relationship with the vice president of sales, I asked him what great product marketing meant to him. “Apple-like marketing,” was his terse reply before he walked away, not wanting to engage any further. Now, some relationships are just not meant to be. But I now know better than to ask this question again. Even stellar product marketing managers (PMMs) differ on what great product marketing looks like. To others on the executive team, it can look like shadowboxing, with the shadow being some […]
