What a business does should always be directed at furthering its success. Each one of a company’s short-term goals should contribute to its overarching long-term goal. To this end, companies that seek to align their business development efforts with their goals stand to achieve more in the long term. Unfortunately, it’s not as easy as determining what the end goal is and working toward it. There are nuanced approaches to ensure that the long-term goal doesn’t lead to devastating short-term sacrifices. Fourteen professionals from Forbes Business Development Council delve into how a business can approach the alignment of its […]
