Small businesses in Columbus, Ohio are looking to the next phase as the state continues to deal with COVID-19 amid calls for a reopening of the economy. On Friday, some bakeries and barbershops reopened while staying safe. (May 15). AP Domestic Whenever I give a webinar, I always explain there are two types of marketing a small business can do: 1. There is the branding move, whereby you are ingraining the name of your business and/or slogan in people’s mind. Nike’s ubiquitous “Just Do It” ads are of this type. They are not designed to sell you something at […]
