What’s the difference between a good coach and a great coach? How can you identify a bad coach? Many of us have heard of great coaches, some of us have seen great coaches, others of us have experienced great coaching, and some of us have performed as amazing coaches. Take a moment to ask yourself where you are. Good. Now, let’s set some context. There are a couple of challenges sales professionals face today. In the market there is a prescriptive mentality that has taken the form of do this, don’t do that. Ultimately, this creates confusion and noise. […]
