Sign up for our daily digital marketing news brief today, free . The digital marketing landscape is changing rapidly. Just a few years ago, marketers were pouring their heart and soul into Facebook organic. Unfortunately, Facebook’s organic reach proceeded to take a nosedive as the efficacy of the platform’s paid advertising technologies became clear. Then, marketers flocked to new social media platforms, like Periscope and Snapchat. But these channels soon were replaced with Facebook Live and Instagram Stories. These rapid shifts illustrate the importance of identifying the right marketing trends to jump on. When you do, you can “ride […]
