Picking up where we left off in our last column , with the explosive growth of consumer digital banking and the reemergence of business relationship banking—both due to COVID-19-related issues and the Paycheck Protection Program—the table is set for marketing to show real value to the C-suite and your bankers. That’s assuming you are not already there. So where and how can bank marketers capitalize on this opportunity to shine. Let’s get straight to the point: lead generation through digital networking. Although markets are opening back up, things are still not the same. With this, the lack of networking […]
