This might come as no surprise but online activity has risen exponentially during lockdown, seeing a one-year growth in the space of just three months. Of course, social distancing has caused some businesses to take a hard hit, but it has also created an exciting opportunity. To put it plainly, there have never been this many eyeballs on social media. Aside from providing an addictive pastime, social networks allow people in isolation to feel connected to the outside world and access information with a simple tap of their thumb. For example, Twitter has become a one-stop-shop for real-time news, […]
Critical B2B social media insights for successful digital marketing strategy
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