Lisa McLeod As the economy starts to reopen, companies face a delicate question: how can they sell — which is essential to their survival — but do it in a way that isn’t perceived as desperate or off-putting? One Chief Revenue Officer summarized the challenge: “I want to tell my team sell, sell, sell. But I don’t want to come across as opportunistic. I want our people to be seen as helpful, not scavengers.” We’re at an inflection point in business. We stand in a moment where every sale counts and organizational reputations are won or lost based on […]
