Most marketers are still doing knee-jerk digital marketing. They are reacting to situations without forethought, planning, or data. How do I know? The last several months gave us several juicy examples to cite. When the coronavirus pandemic hit, marketers frantically added keywords like “coronavirus” and “covid-19” to their so-called “brand safety” keyword block lists. This resulted in their ads being blocked from mainstream news sites like wsj.com and nytimes.com. The screenshots below show the blue “cloud ads” that appear when real ads are blocked from news sites for pages that contain blocked keywords. screenshots The same thing happened again […]
