TW3 Marketing

4 ways contactless order pickup can increase off-premise sales, even post-pandemic

4 ways contactless order pickup can increase off-premise sales, even post-pandemic

Operations When stay-at-home orders forced operators to shut down dining rooms nationwide, off-premise sales via delivery and takeout went from a growing trend to many restaurants’ lifeline. And despite dining rooms reopening at an ever-increasing rate, it’s not yet business-as-usual; currently, most consumers remain hesitant to dine on-premise. According to Technomic’s Foodservice Impact Monitor , 72% of consumers are concerned that dining rooms are reopening too quickly, and 65% say that restaurants should only offer drive-thru, pickup and delivery. And, even when health concerns subside, many of the consumers who first tried ordering off-premise amid shutdowns will continue to […]

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