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How to Make Your Brand More Cohesive

How to Make Your Brand More Cohesive

Opinions expressed by Entrepreneur contributors are their own. Nikki Arensman is a brand designer and strategist who works with female entrepreneurs, particularly those building digital businesses. She spoke with Jessica Abo via Zoom about how entrepreneurs can navigate the early stages of growing their businesses and beyond. What do you think is the biggest mistake that most entrepreneurs make in year one of their business ? Arensman: Ultimately, in year one, you’re really just wanting to prove to yourself that your business is not only viable but that it can also impact your industry and earn you an income. […]

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