TW3 Marketing

Data Analytics and Data Science: How to Use Both for Sales Success

While the terms data science and data analytics are sometimes used interchangeably, in reality, they are different processes that offer different advantages. It’s important to make this distinction because when you fully understand what each of them entails, you can apply them to make your sales and marketing operations much more effective. In this article, we’ll explore how you can do just that. The Difference Between Data Science and Data Analytics Before we look at the specific ways each process can help your sales and marketing campaigns, we need to clear up the confusion surrounding the two terms. Data […]

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