Instant Gratification Syndrome, or IGS, is a debilitating disease characterised by emotional servitude to the ‘now’. In my ad sales training workshops, IGS and ROI seem to be universal terms for ‘results’. But, what does the term ‘results’ really mean? That is a question, that when answered, could be worth a million dollars. If we are to be honest with ourselves, we have let the advertisers and misinformed marketers control the narrative on this conversation. We let this happen. Sorry. We did. Let’s fix this, friends, and reclaim the conversation. Can I be brutally honest for a moment? Ryan […]
