Need more sales during the coronavirus crisis? Are you looking for ideas on how to operate in a post-COVID world? COLEBY NICHOLSON met a retailer, who knew a guy, whose good friend said he had the one and only sales secret. Better still, it’s all true. The story goes like this: a business was struggling to survive during the last recession. It had traded very well during better times but was under pressure since customers had tightened their belts and were being cautious with their spending. Concerned his staff team were dwelling on the negative, and worried they were […]
