A lot has already been written about how the current health and economic challenges are affecting businesses, and marketers in particular. But what may be surprising, is that while many B2Bs have reduced their overall marketing spend this year, email and digital ads are thriving . eMarketer forecasts that US B2Bs will spend $8.14 billion on digital ads in 2020, up 22.6% from 2019. And AdWeek reports that email marketing performance has skyrocketed amid the pandemic, with email revenue up 86%. Together, these channels are breaking down barriers for sellers to reach the right buyers, even during a crisis. […]
