Meet consumers where they are, especially when they are in a discovery phase. Opinions expressed by Entrepreneur contributors are their own. If McKinsey & Company insights from July are any indication, consumers have rediscovered their power in the pandemic. Due to a combination of product shortages, economic and job concerns, along with a general willingness to change their purchasing behaviors, 75 percent of shoppers say they’ve behaved differently since coronavirus began spreading. In many cases, their new purchasing habits have led to exposure to unfamiliar brands. This is a huge boon, especially for entrepreneurs trying to disrupt a market […]
