Jonathan Jadali (r) at work helping people build their brand. Opinions expressed by Entrepreneur contributors are their own. Branding is the most commonly used phrase in business circles, but is also often the least understood. For Jonathan Jadali , CEO of Ascend Agency, a PR form that works with top Fortune 500 companies, a brand is not a tangible thing. As he told me in a recent conversation, it is “a strong feeling that a business creates in the minds of its customers, that creates an emotional bond and passion for their businesses and produces loyalty.” Here are some […]
