30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies. Increasing content personalization, adjusting ad spend, and implementing chat bots can all be effective ways companies can test different hypothesis. Once you’ve gone through your data and tested different strategies to see which best align with your business goals and objectives, then you’ll be able to continue to build out and expand on these tactics to innovate in ways that best suit your business. Even with […]
