It is common practice for brands and entrepreneurs to repurpose content across all channels. A video posted on YouTube, for instance, can be easily reformatted and shared via blog posts, Instagram, Pinterest, TikTok, Facebook, LinkedIn or Twitter. There’s one platform, however, that is often overlooked — Amazon’s Kindle Store. Amazon Kindle is the most widely used e-reader device, owning more than 70% of the eBook market. In contrast to the platforms mentioned above, used primarily for connection and entertainment, visitors to Amazon’s Kindle Store are actively seeking to make a purchase. This makes Amazon the prime location to repackage […]
