Opinions expressed by Entrepreneur contributors are their own. When I first got into marketing , it was long enough ago that a lot of people said the internet would just be a fad. Several years later, when social media started to become a thing, most people said the same about that. Today, it’s clear how ludicrous those theories were, but there is still a tremendous amount of misinformation about social media. A lot of people have over- or under-inflated expectations of the results they should anticipate, how much work goes into it and how they should best utilize it. […]
