Marketers have found that conversational experiences on landing pages (such as chatbots and live chat) convert three-to-four times more than a traditional landing page . Additionally, a report from Juniper Research predicts that by 2023, the adoption of chatbots across the retail, banking, and healthcare sectors will save businesses $11 billion annually. So, what do these conversational experiences entail and how should chatbots be incorporated on your landing pages to increase conversions while saving your team time and resources? Conversational Landing Pages In this blog post, we’ll talk about what conversational landing pages are, what makes them unique, and […]
