Have you ever come up against a decision maker who is glaring at you with arms crossed (in person or via a video call), daring you to take up their time? The best way to engage them in a meaningful conversation — while building credibility, trust, and rapport — is by telling a value-based story. Successful sales professionals are great storytellers. They have an ability to share information and ask questions that the buyer can clearly relate to, versus simply talking about their products, solutions, or company. How can you up your sales game by learning how to tell […]
