Having got past a tumultuous 2020, many marketers are facing pressure to recoup lost revenue and supercharge campaign performance. CMO Survey found that 64 percent of marketers reported sales losses, with 16.9 percent saying they’ve lost 50 percent of their revenue during the pandemic. As communities open and economies recover, marketers look forward to renewed opportunities to engage, nurture, and sell to their customers. Marketers must approach 2021 with concrete plans to reach and convert their audience while remaining flexible enough to adapt to evolving preferences and changed sales environments. Of course, this is easier said than done. In […]
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