Prior to their first sales job, people grow up having experiences as customers, watching others as customers, or hearing stories of the buying experience. Depending on whether those stories are positive or negative, the listener will make up in their mind if sales is a good or dirty word. Then they will go to work for your company as a salesperson. Maybe they need a job or maybe they love the idea of helping people buy. In my experience, most companies get blindsided by their reps’ failure because they just assume people aren’t bringing any baggage with them. But […]
