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In Q1 of 2021, ebook sales increased 38% for publisher Harpercollins, following a trend of increased revenue earnings for the company. Although this is a snapshot of one publisher’s success, it speaks to a larger movement toward digital content consumption among marketers. Lead magnets come in many forms, but the ebook still reigns supreme . They give the reader: In-depth digital content in an environment largely overrun with quick headlines and soundbites Visual data that compliments the editorial content On-demand access to the ebook content Your business benefits from publishing an ebook, too. Turning a profit, acquiring new customers, […]
