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Here’s Why Not Being on TikTok Is a Huge Mistake

Here's Why Not Being on TikTok Is a Huge Mistake

Opinions expressed by Entrepreneur contributors are their own. It seems a new social-media app redefines the way people interact online every decade. TikTok is taking over, and while many love it, some see it as a waste of time. However, no one can deny its popularity. The platform offers a unique way to create and spread ideas, and today it’s the seventh-largest social network in the world. This means TikTok is a fertile ground for paid advertising and organic reach. Despite TikTok’s popularity, many brands are hesitant to advertise on the platform because they assume that that only Gen […]

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