Opinions expressed by Entrepreneur contributors are their own. Some of the oldest and most iconic brands have survived multiple decades — even centuries — operating as faceless brands. They have always been a brand name and a logo, and while it continues to work for them, it doesn’t mean you should take that same approach when it comes to your business. Do you know who started McDonalds? Nike? What about Chevrolet? While some may know a name, they wouldn’t be able to match a face to that name. Today, many of the largest brands in the world can be […]
