Issues include establishing a delivery process, executing it without burning up excessive time, designating who makes the runs and guarding against ripoffs. Two Michigan dealership employees traveled miles to home deliver a vehicle that someone had ordered online. But they didn’t like what they saw when they got there. “The house was shady-looking, and the guy they were delivering the vehicle to didn’t look like the photo on the photo ID he showed them,” Tom Carney, a National Auto Dealers Assn. management consultant, says in relating the account he heard through a dealership connection. “The dealership people packed up […]
Car Dealerships Sorting Out Online Sales Best Practices
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