President & CEO of ValueSelling Associates , and a noted speaker, author and consultant. Getty What exactly is value-based selling? It sounds pretty straightforward, right? In terms of understanding the concept, sure. Value-based selling focuses on your buyer and the value they receive by doing business with you. As a sales leader, your team has an advantage when they can compete on value, rather than price. Although the idea is easy to understand, it takes skill and practice to make value-based selling work for you. As the president and CEO of a company that delivers sales training and coaching, […]
