🎯 Imagine knowing exactly what your customers want—before they even tell you! With the power of AI, it’s no longer a dream. In this video, we explore how AI tools analyze customer behavior, sentiment, and buying habits to uncover patterns…
Get Ready! Meta Ad Changes Are Coming
Several major changes have impacted ad management and targeting on Meta platforms over the past few years: First, iOS 14 update in 2021 limited advertisers’ ability to track conversions and analyze performance. Meta also removed some interest-targeting options. Next, They…
Watching the Super Bowl Through Different Lenses
Sunday’s Super Bowl was one for the ages. Back and forth for 59 minutes. It was anybody’s game. With 11 seconds to go, former Georgia Tech kicker, Harrison Butker, ended the Eagles’ dream of winning the game. The Chiefs won…
The Awful Truth About Multitasking
When you bounce between multiple tasks, you’re not multitasking; you are task switching. Each time you move from one task to another, you lose productivity. This is because your brain needs to adjust to the changes in priorities and tasks.…
Is Content Marketing the Ultimate Sales Tool
Content marketing is the ultimate sales tool and is the hottest marketing strategy these days. For good reason, too. Keep reading to learn more. So why is this stuff so Important? Content marketing, if done correctly, gets your message out…
Very Wise Words
Why Content Marketing is King
Content marketing is the ultimate sales tool and is the hottest marketing strategy these days. For good reason, too. Content marketing, if done correctly, gets your message out to the world. It allows you to become a category of one…
Navigating The Digital-First Pipeline: Three Tactics For Every Sales And Marketing Team
Those in marketing and sales know the shift to digital wasn’t sudden or surprising. For years, B2B buyers have been migrating towards digital-first interactions and turning to self-service digital research. But while the change was inevitable, it brought a new set of expectations to the buying journey. Today, it’s our job to understand the new landscape we’re operating within, create seamless buying journeys that drive the bottom line and adapt to new technologies that allow us to exceed new expectations and make our jobs more efficient and impactful.
7 Reasons to Go Beyond a Social Media Analytics Spreadsheet
You can download hundreds of social media analytics spreadsheet templates. One template for your Facebook page activity, one for strategy, and another for Twitter. Then you can have another one for your content planning. But is that really what you…
If You Think You Have It Figured Out
One thing that I tell my kids and grandkids is this – “I was born at night – NOT last night!” After bouncing around in the business world for 4 decades, I’ve found this to be a universal truth… The…
