Smiling sales representative talking to client through earpiece. I remember knocking on doors to sell cookies, popcorn, and other treats in my hometown of Peoria, Illinois in 1995. I had a lot of success and considered myself one of the best door-to-door goodie salesmen around. My forward approach worked for a long time, and did for many other salesmen across the years. Today, I wouldn’t consider using that same approach. Why? Because sales tactics and consumer behavior has changed. What worked then would be very inefficient now. Entrepreneurs and business owners should be paying attention to current sales trends […]
