Strategic planning is never easy, and it has gotten hugely harder with the Covid-19 pandemic. Baseline forecasts of revenue and costs are tough, and who knows whether a second wave or a vaccine will change everything on short order? Yet decisions must be made. The strategic planning process’s greatest value may be in identifying uncertainties and options even more than laying out a fixed path for the future. During the Covid-19 pandemic, it’s best to begin by thinking about what has not changed. Mission and values are most important, and probably have not changed. But resources, operations, … [+] […]
