Carville says the coronavirus has prompted many fashion brands to rethink their tech strategy, including looking at the digital showrooms her firm Skmmp provides One of the biggest conundrums for business owners during Covid-19 is pretty basic: how to sell? Social distancing, remote working and an antipathy to face-to-face meetings are all changing the way sales are made. It’s particularly true in the area of business-to-business (B2B). Aileen Carville had an early front-row view of this new reality at Milan’s fashion week, in February. She saw first-hand the effect that coronavirus had on sales. “Everybody started fleeing back to […]
