The traditional sales pitch changed significantly over the initial months of 2020. Or at least it should have, said Steve Heroux, sales trainer and speaker. The reason is COVID-19, of course. While many businesses and traditional ways of doing business changed, the impact on sales went deeper. Not only did business volume drop off, in many cases, sales people were forced to adopt a dramatically different approach. Almost overnight, the tone changed from pitching high-energy growth plans to sympathizing with clients who downsized or cancelled purchase orders. Founder of The Sales Cookbook, Heroux will address this transformation during a […]
