As businesses struggle to stay afloat during the Covid-19 crisis, employees have been pulled in many directions. Marketers are no exception. Marketers are stretched thin as they work on the front lines to invent triage strategies while other parts of the business, such as operations and in-person sales, have screeched to a halt. To better understand the impact on marketing jobs during this unprecedented time, The CMO Survey conducted a Special Covid-19 Edition . Among the most important findings of the Survey is that almost two-thirds of marketers report that the role of marketing has increased in importance within […]
