Don’t cling to your original concept. You might just find an even bigger opportunity This story appears in the July 2020 issue of Entrepreneur . Subscribe » Christina Stembel, founder, Farmgirl Flowers Old idea: Carefully curated products New idea: More options at lower cost When the pandemic forced Christina Stembel to change her business , she was horrified. Then she was relieved. And now she has a stronger business as a result. Stembel is the founder of Farmgirl Flowers , a San Francisco–based floral arrangements company. She started it in 2010, when she saw a way to stand out […]
