Opinions expressed by Entrepreneur contributors are their own. While the global health crisis gradually loosens its hold on the economy , firms small, large and everything in between are beginning to double-down on marketing efforts and get back on steady footing. In the past few months, businesses have been forced to get to grips with a dramatic change in working conditions, buyer sentiment and consumer engagements, leaving some firms struggling to adapt. In particular, businesses with a major B2B focus have been hit hard, because many of their clients are also struggling and prospecting for new clients via in-person […]
