TW3 Marketing

New Study: 66% of Sellers Would Rather Clean the Bathroom Than Update Their CRM System

Outdated CRM systems are hurting sellers’ productivity and making them wish they had superpowers Sellers are working harder than ever but their Customer Relationship Management (CRM) systems are not working for them, according to a new study conducted by CRM analyst firm Beagle Research Group in partnership with Oracle . The study, “Getting Past the Breaking Point of Yesterday’s CRM,” includes insights from more than 500 sellers in the U.S. and found that sellers are frustrated with the time-consuming, manual, and unintegrated elements of their job. In addition, the findings highlight the various ways that sellers are doing their […]

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