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TW3 Marketing

“Sample Libraries” Can Be Treasures For New Business Development

“Sample Libraries” Can Be Treasures For New Business Development

By Sid Chadwick, Chadwick Consulting, Inc. “ We too often… can’t seem to see beyond what we’ve always done …”……. Debbie Nicholson, President, Think-to-Ink INTRODUCTION : Some of us are old enough… to recognize how “dumbed-down” our great industry has become. Blame it on software…… Blame it on a younger generation that expects to be “spoon-fed”….or…have someone else on the Team….. pay the early-on price for success… from Innovation….. Last week, Jess MacCallum, President of Professional Printers in Columbia, SC, …..accepted my Invitation to review — with our Plant Managers Peer Group — the effectiveness of their Sample Library […]

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