Digital marketing has become the most scalable, measurable, and effective channel to drive sales . As technology continues to advance and marketing best practices evolve, industrial companies are continuing to adopt digital marketing tactics at a much higher velocity — further sped up in 2020 by COVID-19 and the cancellation of trade shows. Thus, more manufacturers are using digital marketing to match their competitor’s ability to connect with buyers in the digital space. Preparing Your Team To Use Digital Marketing If you’re serious about increasing your sales and garnering new leads, it’s critical to start with a powerful, well-thought-out […]
Pitching Digital Marketing To Your Manager (For Manufacturers)
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