How do you win brand visibility in a crowded market without overspending on resources? For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. It’s no secret the SaaS market is highly saturated – some would even say polluted. In fact, nearly 60,000 software companies are listed on the G2 Crowd across over 700 verticals as of 2020. Additionally, startups don’t have the luxury of being unique anymore. They must be better – not just different – from competitors if they want attention and sales. Whenever brands come to me […]
