This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. In recent months, ecommerce penetration in Mexico has been 39%, with a growth projection of 55% by the end of the year. As a result, digital ad spend this year will be 12% higher than in 2019, but are we really prepared to perform better when we need more ad spend ? When we refer to a successful business model, we think of innovation and the best identification of opportunities, as well as […]
