Marine marketers I’ve spoken with during the past several months are all asking: What is your top marketing strategy for the upcoming year? It’s a question that’s harder to answer this year than in previous years. We’re coming off a record year of boat sales and engagement in 2020, but those records were set in ways that many of us couldn’t imagine, let alone anticipate, as the year started. Now, with many long-standing marine marketing events and traditions still out of play as the Covid-19 pandemic wears on — but with vaccines coming soon, and the potential for a […]
