Everyone’s heard the phrase “grading your own homework.” It’s usually said in a negative context, for good reason. Students shouldn’t be allowed to grade their own homework for school just like ad tech companies shouldn’t be allowed to tell you “everything’s fine, keep spending.” Marketers need to do their own homework and grade it too, because otherwise they’re flushing their ad budgets down the toilet and not doing marketing. Let me show you how backwards the current situation is in digital marketing, and then suggest ways to improve it. IVT Vendors Don’t “Show Their Work” I’ve written before that […]
