PHOTO: Thought Catalog The “social” part of social media took on a whole new weight in 2020, as the COVID-19 pandemic restricted people to small groups and away from indoor venues. That meant a switch to more social media activity online, and a shift in behaviors — some expected and some unexpected. If you manage a social media account, you may certainly feel like your wheels are spinning to move towards the right audience. Considering last year’s trends , I thought about what concepts are worth investing in, anticipating better engagement with customers through a difficult time from the […]
